Why is communication about Risk important?
“Why” is a technique used in marketing departments. Often individuals and organisations want to tell people what and how they do things because they are passionate about their products, but they often forget the Why.
When trying to convince an individual to do something like wear safety glasses or to buy a product like and Apple Mac, marketing professionals use the communication tactic of why they should do something.
If a story can be created that sells the culture or product and highlights the benefits the individuals are more likely to buy into it.
Risk & Resilience Communication is fundamental for attracting and retaining talent. Whilst improved communication within the business allows your company to access a diverse range of ideas and knowledge, it also creates a happier workplace with employees feeling more confident in their roles which then increases productivity and profit. Throughout this Risk & Resilience workshop, we will look at the main types of Risk & Resilience communication with customers and internally with employees.
Why did we create this programme?
Originally it started as a simple creative story for my children. We took the animals lived in our local river and characterised them, while briniging in universal themes of positive risk taking and personal resilience. Using KRisk’s extensive knowledge and experience across all industrial and educational sectors we saw there was a gap to improve awareness and knowledge of risk and resilience best practice for school education. From pre school to school leavers, We designed the primary schools package so that teachers can deliver it simply, using our ready to go materials.
What we have found is that schools have taken a whole school approach and the amazing teachers we have worked with have taken the resources in all sorts of new directions – even one working with the National Trust and the children to have safe kayak adventures on the local river.
Key elements include: