Cookie Policy

What is a cookie?

Like most websites, this website uses cookies.

Cookies are small text files that are stored on your computer or device when you visit a website. They are widely used to ensure websites function properly or more efficiently, as well as to provide information to website owners.

Types of cookies we use

Strictly necessary cookies

These cookies are essential for the operation of our website. They include, for example, cookies that enable you to log into secure areas of the website.

Analytical / performance cookies

These cookies allow us to recognise and count the number of visitors and to understand how visitors navigate through our website. This information helps us improve the way our website works, for example by ensuring that users can easily find what they are looking for.

Functionality cookies

These cookies are used to recognise you when you return to the website. They allow us to remember that you are a user of our website and to record certain preferences, such as whether your browser has JavaScript enabled.

Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and any advertising displayed on it more relevant to your interests. This information may also be shared with third parties for the same purpose.

Our cookies

The table below explains the cookies we use and why we use them:

Google Analytics

These cookies collect information about how visitors use our website. We use this information to compile reports and to help improve the website.

Google Tag Manager

This tool helps us manage website tags and store information about user preferences, allowing us to customise the website and provide offers tailored to individual interests.

Google Ads (AdWords)

We use Google Ads cookies for two main purposes:

To measure conversions, allowing us to track how many users make a request on our website after clicking on one of our ads. This data helps us evaluate the effectiveness of our marketing campaigns.
To deliver targeted advertising based on your interests. These interests are inferred from the pages you have visited on our website and are stored in a remarketing cookie. This allows our ads to be displayed on third-party websites with which we have partnered.

Facebook and Instagram

Facebook and Instagram provide tools such as pixels, SDKs and APIs that allow us to share information about actions taken on our website (“Event Data”). This enables conversion tracking and the creation of custom audiences made up of users who have visited our website.

AdRoll

From time to time, we may use AdRoll to display interest-based advertising on other websites. This is made possible through the use of cookies, including remarketing cookies placed during your visit. All data collected through this process is anonymised.

SumoMe (AppSumo)

SumoMe provides tools to collect and analyse anonymous usage statistics, such as page analytics, as well as tools for subscriber sign-up prompts, sharing features and contact forms.

Twitter

We may use Twitter’s website tag, conversion tracking and tailored audiences features. We and third parties may collect data through these tools for conversion tracking and targeted advertising. We do not use targeting criteria that reveal sensitive information and we only display ads relevant to our brand.

HubSpot

HubSpot provides marketing, analytics and CRM tools that may collect and process user data to improve user experience and marketing performance.

Hotjar

Hotjar helps us understand user behaviour by collecting anonymous data such as page interactions and usage patterns, allowing us to improve website usability and performance.

Changes to our use of cookies

We may introduce additional types of cookies from time to time to enhance your experience on the website. For example, we may use additional targeting cookies to record your visit, the pages you view and the links you follow, in order to personalise content and advertising.

Opting out of cookies

By using this website, you consent to our use of cookies, including the placement and reading of cookies on your device. You can block or delete cookies at any time through your browser settings.

For more information about cookies and how to manage them, please visit:

www.allaboutcookies.org
www.youronlinechoices.eu

Please note that disabling cookies may affect the functionality of the website and some features may not work as intended.